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SWW

About

Should We Watch (SWW) is a lifestyle magazine about beauty, personal style, creative ideas, and the everyday details that connect past and present.

We began with entertainment coverage. Today, our focus is on ideas you can save, explore, and make your own.

Explore the magazine

  • Beauty: hair, makeup, and beauty inspiration.
  • Style: outfit ideas, seasonal dressing, and personal style.
  • Ink & Art: tattoo inspiration, drawing ideas, and creative projects.
  • Then & Now: the routines, objects, and experiences we remember—and how everyday life has changed.

About our stories

Our articles bring together visual inspiration, practical starting points, and a look back at familiar experiences. Each story carries a byline. Browse a section that interests you or visit Recently Added to explore the latest additions to the magazine.

Advertising and affiliate links help support the site. You can read more on our Disclosures page.

Get in touch

Have a question, a correction, or an idea to share? Visit our Contact page or email [email protected].

Our editorial contributors

Our four editorial personas reflect the sections of the magazine. These names are used for AI-assisted stories, and their portraits are AI-generated. They are editorial identities, not biographies of individual writers.

AI-generated portrait representing Tessa Grant

Tessa Grant

Beauty

Tessa Grant is the editorial persona for Beauty at Should We Watch, covering hair ideas, makeup looks, and nail inspiration. The focus is on clear descriptions, useful starting points, and styles readers can adapt.

Browse Tessa’s stories

AI-generated portrait representing Nora Bennett

Nora Bennett

Style

Nora Bennett is the editorial persona for Style at Should We Watch, covering outfit ideas, seasonal dressing, and everyday personal style. The focus is on approachable combinations and ways to make an idea your own.

Browse Nora’s stories

AI-generated portrait representing Riley Vaughn

Riley Vaughn

Ink & Art

Riley Vaughn is the editorial persona for Ink & Art at Should We Watch, covering tattoo inspiration, drawing prompts, and visual creative projects. The focus is on motifs, composition, and possibilities to explore with your own artist or sketchbook.

Browse Riley’s stories

AI-generated portrait representing June Hartwell

June Hartwell

Then & Now

June Hartwell is the editorial persona for Then & Now at Should We Watch, exploring familiar objects, old routines, and the ways everyday life has changed. The focus is on specific details and historical context, without treating every generation’s experience as the same.

Browse June’s stories