Forgotten Toys from the ’70s That Are Collector’s Items Now

Remember those carefree days of the 1970s when we’d spend hours playing with our favorite toys? You might want to check your attic or basement because some of those beloved playthings from our childhood have become serious collectors’ items. Let’s take a nostalgic trip back to discover some treasured toys that might be worth a small fortune today.

1. Original Star Wars Action Figures (1977-1979)

Who knew they’d become such valuable treasures when these first hit the shelves after the movie’s release? The early Kenner figures, especially rare variants like the vinyl-caped Jawa or unopened Luke Skywalker figures, can fetch thousands of dollars today. Some mint-condition figures from the original 1977 line have sold for upwards of $25,000 at auction.

2. Stretch Armstrong (1976)

This gel-filled action figure was every kid’s favorite stress reliever. Original Stretch Armstrong figures in good condition are highly sought after by collectors, with mint-condition examples in their original boxes selling for up to $1,200 to $1,800. The rarer Stretch Monster variant can command even higher prices.

3. Evel Knievel Stunt Cycle (1973)

Remember cranking up that Energizer and watching Evel zoom across the room? Ideal’s Evel Knievel Stunt Cycle was the must-have toy for any daredevil-in-training. Complete sets with the original box and all accessories can sell for $800 to $1,200, with rare variations bringing even more.

4. Six Million Dollar Man Action Figures (1975)

Kenner’s line of Steve Austin action figures, complete with bionic eye and rollable skin sleeve, was revolutionary for its time. Mint-condition figures in their original packaging can command prices of $1,500 or more, with rare variants like the Maskatron being particularly valuable.

5. Original Wonder Woman Doll (1976)

Mego’s Wonder Woman doll captured the essence of Lynda Carter’s iconic portrayal. These 12-inch dolls, especially those still in their original packaging, can sell for over $1,000. The rarest versions with complete accessories and pristine boxes have fetched up to $3,000.

6. Shogun Warriors (1977)

Mattel’s massive 24-inch Japanese robot toys were every sci-fi kid’s dream. Complete examples with all their firing missiles and accessories intact are highly sought after, with some models selling for $600-$1,200. The rarer Raydeen and Dragun figures can fetch even higher prices.

7. Fisher-Price Little People Sets (Early 1970s)

The early wooden Little People sets, particularly the Play Family Village and Airport, have become valuable collectibles. Complete sets in excellent condition with all original pieces can sell for $500-$800. The rare #952 Yellow House variation is especially valuable.

8. The Sunshine Family Dolls (1974)

Mattel’s wholesome alternative to Barbie has developed a devoted following. Complete family sets with their craft store accessories and original packaging can sell for $300-$500. The rare African American family variant is particularly valuable to collectors.

9. Big Jim’s P.A.C.K. Action Figures (1975)

These Mattel action figures were known for their realistic martial arts moves and detailed accessories. Mint condition figures in their original packaging can fetch $400-$700. The rare Commander Mike figure with his backpack helicopter is especially valuable among collectors.

10. Micronauts (1976)

These intricate, interchangeable space toys by Mego were ahead of their time. Complete playsets and rare figures like the Force Commander or Baron Karza in their original packaging can sell for $500-$1,000. The Time Traveler figure, made in clear plastic, is among the most valuable.

11. Baby Alive (1973)

The original Baby Alive doll by Kenner was groundbreaking with her ability to “eat” and “digest” special food packets. First-edition dolls from 1973, especially those still in their original packaging with unused food packets, can sell for $300-$500. The rare African American version is particularly sought after.

12. Pulsar: The Ultimate Man of Adventure (1977)

This Mattel action figure featured a clear chest panel revealing internal organs that would pulse with the push of a button. Mint condition figures with their original “life systems center” and medical equipment can fetch $600-$900. The rare female counterpart, Hypnos, commands even higher prices.

13. Weebles (Early 1970s)

These egg-shaped figures that famously “wobble but don’t fall down” are hot items among collectors. Complete playsets like the Weebles Haunted House or Mickey Mouse Clubhouse in original packaging can sell for $400-$700. The rare Weebles Western Town set is particularly valuable.

14. The Bionic Woman Dolls (1976)

Kenner’s Bionic Woman dolls, based on Lindsay Wagner’s character, featured realistic skin and bionic modules. Mint condition dolls with their original outfits and accessories can command $400-$800. The Mission Purse variant, complete with all spy gear, is especially valuable to collectors.

15. The Green Machine (1975)

Huffy’s alternative to the Big Wheel featured innovative dual-stick steering and a more sophisticated design. Original Green Machines in good working condition can sell for $300-$600. Finding one with minimal rust and the original decals intact is particularly rare.

16. The Lone Ranger Action Figures (1973)

Marx’s detailed Lone Ranger figures and playsets captured the imagination of young western fans. Complete figures with horses and accessories in original packaging can fetch $400-$700. The Gabriel Lone Ranger figures from 1973 are particularly valuable, especially the rare Silver variant with white painted hooves.